Winning the Mind Game in Sport

Charlie has built a special reputation helping athletes and teams achieve their potential more consistently under the pressure of competition. Charlie combines his passion for psychology with his applied experience within the military and elite sport. 

Are you a coach looking to apply sport psychology more effectively with your athletes/players?


Visit to find out more about our 6-month programme “Applied Psychology for Coaches” - helping coaches to optimise the psychological potential of their athletes.  

BBC Interview


Listen to Charlie being interviewed on the BBC about how psychology training is used to enhance performance in sport.

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Winning After Winning

Teams come in many forms, and the team behind the athlete is no less critical than those who line up next to each other on the field of play. 

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“For me, performance psychology is about helping athletes perform consistently at their best under the pressure of competition. This typically requires us to have belief in our potential, create and execute a clear game plan and focus effectively on the things that count under pressure.


In addition to this we must remember that individuals perform largely as a function of their environment making it important to work closely with coaches, performance staff, parents and governing bodies”

Charlie Unwin

British Skeleton

Olympic & World Championship preparation

Bath Rugby

Mental Performance training

England Women's Football

Mental preparation for European Championships

British Fencing

Olympic & World Championship preparation

British Modern 

Olympic & World Championship preparation

Equestrian TeamGBR
Premier League

Mentor for Premier League football coaches


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